Tiny Jobs Big Jewels

23 Jan

Written By Lauri

Jewellery advertising that stops the scroll!

Whimsical editorial pairing luxury pieces (vintage Hermès bracelets, high-end jewels) with miniature household items like dollhouse toilets and feather dusters. Demonstrates how creative art direction elevates jewellery brands beyond traditional product photography, creating shareable, conversation-starting content for social media and campaigns. Production and styling by Lauri King, photography by Emma Phillipson. Features pieces from AKA Bespoke Jewellers and Lauri King’s archive.

FASHION / JEWELLERY EDITORIAL / ADVERTISING

CONCEPT / OBJECTIVE
A whimsical and surreal collection of images showing the dichotomy of mundane household chores paired with fabulous high-end jewels, normally reserved for important and glamorous occasions. The strongest example of this is the pairing of a vintage Hermès toggle-clasp bracelet with an original 1970s 12th scale miniature avocado-green dolls-house toilet and tiny toilet roll.

FEEDBACK
“That was an absolutely amazing day. Creativity and art direction in ABUNDANCE. THANKS. Absolute pleasure working with someone with such a creative vision. Let’s do it again.”
AKA Bespoke Jewellers

“This was such a fun shoot!! So talented xx” @heatherelisenelson

“This one is my favourite. I’d like all those bracelets please.” @coachingoutdoors

CREDITS
PRODUCTION // ART DIRECTION // FASHION STYLING // PROP MAKING + STYLING // SET DESIGN : Lauri King

PHOTOGRAPHY + EDITING : Emma Phillipson

Products : AKA Bespoke Jewellers / Vintage
Model : Heather
Nails : Amy / Model
Assistant : Amy

Contact Lauri King

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