VEGGIE BURGER

Art DirectionPhotography / VideographyProductionProp MakingProp StylingSet BuildSet DesignFood Styling

4 Jun

Written By Lauri

FOOD CREATIVE PHOTOGRAPHY

CONCEPT / OBJECTIVE
Creating surreal Veggie Burgers by swapping out the meat patties for a huge raw piece of veg.

STRATEGY / APPROACH
Only the most interesting / outlandish veg would work, to drive home the veg message. The colour palette was chosen carefully; complementary colours combined with a splash of contrast.

EXECUTION
Working with experienced Food Stylist and Photographer, Mark Wildsmith, we researched the most aesthetically pleasing, and most unlikely veg to find in a burger. The Romanesco cauliflower provides a strong colour, fantastic textures and an alien-like / landscape effect. The Lion’s Mane mushroom is off the charts in terms of texture and surreality.

CREDITS
PRODUCTION // ART DIRECTION // CONTENT CREATION : Lauri King

FOOD STYLING // PHOTOGRAPHY + EDITING : Mark Wildsmith Website LinkedIn Insta

Contact Lauri King

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