WooWoo
BEAUTY PRODUCT SOCIAL CAMPAIGN ART DIRECTION for WooWoo
Complete social media campaign delivering cohesive brand storytelling across multiple assets. Full suite of product shots, lifestyle imagery, ingredient photography, and body-positive content for beauty brand WooWoo. Comprehensive campaign that balances bold messaging, natural textures, and authentic representation. From concept to execution, production included set design, prop making, food styling, and content creation. Photography by IP Smith. Perfect example of turnkey creative production for beauty brands.
FEEDBACK
“We love your creative take on our products & brand. 🤩 I love the cranberry cleanse hand shoots - love showing the texture of our range. Thank you so much!” Digital Marketing Manager, WooWoo
CREDITS
PRODUCTION // ART DIRECTION // CONTENT CREATION // DESIGN // FOOD STYLING // PROP MAKING + STYLING // SET DESIGN + BUILD : Lauri King. PHOTOGRAPHY + EDITING : IP Smith. ©2021 Lauri King & IP Smith. All rights reserved.
